Group scores sports betting deal with McClatchy Company

| By Robert Fletcher
Affiliate business Group has entered into a sports betting partnership with US news media organisation The McClatchy Company.

Under the deal, McClatchy will have access to Group’s proprietary data science platform, sports betting content team and expertise in how to monetise online sports betting traffic. Group will help McClatchy leverage its audience reach and provide content to capture and monetise high-intent traffic.

McClatchy has operations in 29 markets across the US and counts newspaper titles the Miami Herald, Fort Worth Star-Telegram, Kansas City Star, Charlotte Observer, News and Observer, Lexington Herald-Leader and Sacramento Bee among its publications.

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