Ascend, a new mentoring initiative aimed at supporting women early in their affiliate careers, will launch at iGB Affiliate London this year.
Through the new programme, experienced members of the gambling industry will provide advice, feedback and guidance to women starting out in the affiliate market.
Confirmation of the initiative coincides with this year’s International Women’s Day, while the initiative will officially launch at iGB Affiliate London 2022, which will take place from 13-14 April at ExCeL London.
“The theme for International Women’s Day 2022 is ‘Gender equality today for a sustainable tomorrow’ using the hashtag #BreakTheBias,” iGB portfolio director Naomi Barton said.
“Rather than present Ascend as a fait accompli, we felt it important for it not to be a top-down organisation. Instead, we want to use iGB Affiliate London as an opportunity to meet with women in the igaming and affiliate sectors, listen to their experiences and establish the best ways of addressing the issues that are important to them and make best use of our resources as an industry.”
The announcement comes after last week it was also revealed that the iGB Affiliate London conference will feature a series of business-centric conference streams with speakers from the sector’s leading authorities.
The iGB Affiliate Conference series will include 13 streams and feature sessions dedicated to areas such as the 2022 Fifa World Cup, social media branding and design, mobile marketing in the US, responsible gambling, casino live streaming and best compliance practice.
Other topics will include geo/vertical market segmentation, international digital marketing and localisation, App Store optimisation and SEO disasters, as well as a panel dedicated to the development of the affiliate sector in the US market.