78% of iGB Live! and iGB Affiliate attendees to be “decision-makers”
This is greater than the amount of senior decision makers present at iGB Live! and iGB Affiliate Amsterdam in 2019.
The 2020 event was postponed until 2021 due to the novel coronavirus (Covid-19) pandemic.
“To have such a high proportion of key decision makers registering to attend across both events is obviously very positive news,” said Naomi Barton, the portfolio director behind iGB Live! and iGB Affiliate Amsterdam.
“It shows that there is a desire for live events, and that the business-lead generation and networking opportunities alongside the show-floor content we have put together are relevant, topical and meet the needs of our stakeholders.”
The iGB Live! and iGB Affiliate Amsterdam events, which will take place from September 28 to October 1 in the RAI in Amsterdam, will be the first in-person large-scale gaming event since ICE London in February 2020.
“Overall, we have seen a huge jump in registrations with a 30% increase week on week, and we are expecting that spike to increase even further this week and next, ahead of the events.” added Barton.