Playson expands Italian presence with Tuko Productions deal
Under the agreement, Tuko’s THS content aggregation platform will gain Playson’s range of titles including recent releases Burning Fortunator, Solar Queen Megaways and Joker’s Coins: Hold and Win.
Playson said the new deal will allow it to distribute its content to a wider range of local brands across Italy.
“We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy,” Playson’s business development manager Simona Lanzoni said.
“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”
Tuko Productions sales director Vincenzo Tancredi added: “We’re glad to have Playson on board – integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus.
“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.”