- REGULATION & COMPLIANCE
Gentoo Media has announced a new partnership agreement with SkyCity for the use of GiG Comply, the automated compliance and brand protection tool.
The agreement will allow SkyCity, which operates in the entertainment and gaming sectors in New Zealand, to monitor that its affiliates are following its brand guidelines and regulatory requirements.
“We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand,” said Rasmus Bank Nielsen, head of GiG Comply.
“We hope our new partnership with SkyCity is the start of a long standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”
While Mads Birch Jespersen, director of marketing and media at SkyCity commented: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards.
“The tool allows us to explore and expand our online presence, while keeping everything in line within our regulatory strategy.”