GiG launches SweepX social platform in the US

By Robert Fletcher

Gaming Innovation Group (GiG) has announced the launch of SweepX, a social sweepstakes casino platform solution aimed at the US, while the business has also entered a partnership with land-based sweepstake operator Primero Games.

SweepX offers dual-wallet, store management for redemptions and prize rewards, together with AI-assisted content management technology from GiG.

Featured GiG technology includes GiG’s real money igaming platform, which is already live in the US, Europe and Latin America. This is combined with a bespoke sweepstake back office, AI-assisted gamification layer and a library of sweepstake casino content.

Accompanying the launch is a new binding head of terms for a strategic partnership with Primero Games. Under the deal, GiG will power the operator’s expansion into the online social sweepstakes casino market.

Founded in 2009, Primero Games develops casino software and equipment for the gaming industry. The operator runs over 50,000 sweepstakes machines across the US. It also owns UK retail operator and content studio Storm Games.

GiG expects solution to power market growth

“SweepX is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market,” chief business officer of GiG Platform & Sportsbook, Andrew Cochrane, said.

“As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI-driven solutions available within social gaming and will help power the growth of the market across the US within the next few years.”

Primero CEO Barry Rutherford added: “GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for igaming markets across the globe.”

GiG close to completing split

The news comes as GiG edges closer towards completing is planned business split. Speaking after GiG published its Q1 results this month, chairman Petter Nylander said he hopes to complete the split by Q3.

Last year, GiG announced it was to split the two businesses: GiG Media and Platform and Sportsbook. While this is yet to take place, GiG spent most of last year preparing for the move. As such, GiG has elected to report Q1 with the business as a whole – and to allow for year-on-year comparisons.

Group-wide revenue in Q1 jumped 27.5% to a record €36.2m (£30.8m/$39.2m). Of this, €28.0m came from GiG Media and Platform and Sportsbook €8.3m.

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