FairPlay Sports Media (FPSM) has launched its Oddschecker brand for the Brazilian market with a localised version.
The move follows FairPlay's success in LatAm with the brand’s existing presence in Mexico, Chile, Colombia and Peru. The decision to launch in the market was made following the recent regulation of sports betting in the country after lengthy delays.
The affiliate also confirmed that it has made multiple local hires to “best operationalise” the brand in its target to become local sports betting experts as well as serve operator partners.
Users will be able to access localised, real-time odds grids on the Brazilian site, which has been repurposed with market-specific APIs to ensure a recognisable odds comparison experience. The site will feature an added focus on sports relevant to Brazil including football and US sports.
Stuart Simms, group CEO at FairPlay said that the Brazilian market has huge potential that’s arguably similar to the US in scale.
“This is an ideal time to service the sports-mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
While Richard Gale, chief revenue officer at the affiliate said that the market is both challenging and rewarding.
“With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space,” said Gale. “With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”