- STRATEGY
Research from StatsDrone has revealed MyAffiliates as the most used affiliate marketing software in the gaming industry.
The data, collected in April 2024, from a sample of 1,100 affiliate programmes showed that MyAffiliates is currently used by around 16% of gaming operators.
Next on the list was Softswiss-owned Affilka with 11.8%, Income Access in third with a share of 10.5% and NetRefer in fourth with 7.8%.
The research also discovered that 17% of operators are still relying on proprietary software, suggesting room for growth in the igaming marketing software space.
John Wright, StatsDrone CEO said on MyAffiliates’ leading position that the company “has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in igaming”.
“We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn't much of a surprise to see why operators choose MyAffiliates,” he added. “In the last 6 months, we've noticed more MyAffiliates brands being requested on our platform, and I can't see why that trend won't continue."
MyAffiliates Group CEO, Clemence Dujardin, said on the news that the marketing software provider extends heartfelt gratitude to its clients and partners for their unwavering trust and support.
“This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.
“As the leading affiliate marketing software in the igaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs' performance and ROI.”