Oddschecker’s data for March has revealed that BetMGM has grown its UK market share, while Bet365 holds the lead in most UK betting categories.
Bet365 is the overall market leader for the UK on Oddschecker with 23.28%, with William Hill taking second place with 12.16% and Sky Bet in third with 7.86%.
BetMGM has grown eight places in the overall UK market list, finding itself in fifth place with 5.51% for betslip clicks, while appearing in the same place on the affiliate’s horse racing list with a 5.88% market share.
The only category where Bet365 failed to top the list was golf, where Sky Bet led with a 15.63% market share. Yet, Bet365 followed in second place with an 11.3% share.
The Entain brands also performed well across the month with Ladbrokes up three places on the overall UK list into ninth and Coral up six places to seventh on horse racing and held its place in fifth for US election bets. Coral also increased its standing to seventh on the overall UK list.
The operator who struggled most across the affiliate’s lists in March was 888.com, down by two to tenth on the UK overall list and by four to ninth on the horse racing list, which saw it slip to a 3.5% market share.
Recently, the affiliate released its Cheltenham Festival data which revealed that Bet365’s clickshare lead was dwindling.