Checkd brings in Dixon to spearhead digital PR drive

By Stephen Carter

Head of content

Checkd Group has established a new digital PR team headed up by ex Bonusfinder digital PR chief James Dixon.

Dixon as Head of Digital PR for Checkd Media, the group’s marketing and content arm, has been charged with boosting the visibility of its brands in the UK, US, Canada and South America, and will also provide digital PR services to operator partners.

Dixon said: “This is a key moment for the trajectory of the Organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward.

George Rogan and Liam Conroy have joined the team in supporting roles as Digital PR Managers, with Charlie Giblin appointed Digital PR Executive.  

The group said today that the new service would “supercharge Checkd’s new and existing brands” including Footy Accumulators, The Winners Enclosure and FlashPicks. Checkd Media MD Alex Beecham credited the launch as “a watershed moment” for the company. 

“The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team.”

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