RGAA appoints Rover as executive director

By Stephen Carter

Head of content

The Responsible Gambling Affiliate Association (RGAA) has appointed former New Jersey regulator George Rover as its first executive director.

Rover will be responsible for executing the RGAA’s mission to safeguard responsible gambling marketing and advertising practices, said the coalition in a statement today. He will also help promote sensible regulation.

“The formation of the RGAA will provide this essential segment of the industry with an important and constructive voice to promote responsible gambling, prioritizing the best interests of consumers through a unified set of high standards and guidelines to achieve long-term success."

Rover spent 18 years with the New Jersey Department of Gaming Enforcement, where in his latter tenure as Deputy Director to David Rebuck between August 2011 and November 2016 he oversaw the launch of intrastate igaming.

After leaving the NJDGE, Rover started consulting for gaming companies via his firms Princeton Global Strategies and Rover Strategic Advisors, where major clients included BetB2B.

In 2018 he became chief integrity officer for US non-profit integrity watchdog the Sports Wagering Integrity Monitoring Association (SWIMA) which included 24 gaming companies as members at its peak but was subsequently superseded by privately owned US Integrity.

Katie McCord, Chair of the Responsible Gambling Affiliate Association and Better Collective’s US General Counsel, added: “George's substantial contributions to the industry, including spearheading initiatives like SWIMA, showcase his commitment to integrity and innovation."

Rover will continue to advise gaming companies through Princeton Global Strategies alongside his role with the RGAA.

The RGAA was founded in November 2023 by Better Collective, Catena Media, FairPlay Sports Media (formerly Oddshecker Global Media), Gambling.com Group, Spotlight Sports Group and XLMedia.

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