Better Collective reveals expanded LatAm operations in earnings report

By Dan Kleiner


Better Collective CEO Jesper Søgaard has revealed that the company expanded its LatAm operations in 2023, including establishing a regional team in Rio de Janeiro.

Detailed in his CEO letter in the affiliate’s full 2023 financial results, Søgaard also confirmed that a member of the management team moved to Rio de Janeiro to create and hire for the regional team in Q1 2023.

Better Collective now has two offices in Brazil, one in Rio de Janeiro and another in São Paulo and the company note that intensifying its South American operations has made it better able to integrate Playmaker Capital into the business.

Back in November 2023, Better Collective agreed on a deal to acquire Playmaker Capital at €176m (£150m/$189m), which it completed on 7 February 2024. The Danish company took control of Playmaker Capital’s assets including Futbolsites.net, Yardbarker and The Nation Network and its South American operations.

“Our media partnerships in South America have continued to perform well,” said Søgaard. “We have paved the way for a clear market leading position in and we are geared to play an even bigger role as the Brazilian igaming regulation is expectedly approaching.”

In its latest financial report, Better Collective recorded a 14% year-on-year growth for Europe and the rest of the world revenue with €58.1m for Q423, in which South American activity is placed.

Europe and the rest of the world's revenue also saw a 29% rise from 2022 for the full year to €218.1m.

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