MediaTroopers has announced that it has secured a temporary licence from the Maine Gambling Control Unit to operate as an affiliate in the state.
This enables the digital marketing agency to promote licensed sportsbook partners in Maine.
The company now holds licences for 14 states and is active in 25 states as well as Ontario, Washington D.C. and Puerto Rico.
Sports betting launched in Maine on 3 November 2023, almost 18 months after sports betting was legalised.
Shmulik Segal, co-founder and CEO of MediaTroopers has called obtaining the Maine licence “another huge milestone”.
“But for us, the work has just begun,” Segal added. “As in every new state we enter, it’s all about creating the right conditions to allow our clients to hit the ground running.”
"Maine's welcoming approach to sports betting provides an exciting opportunity for us to leverage our expertise and contribute to the growth of a responsible and dynamic market," he added.
"Our goal is to ensure Maine residents have access to the best and most responsible online gambling experiences, and we are eager to work with our partners to make this a reality."