Affiliate management platform PartnerMatrix has completed the integration of DeepCI’s affiliate intelligence tools following the July 2023 acquisition of the business by parent EveryMatrix.
This will enable its customers to instantly optimise and boost campaigns, operations and revenues, said PartnerMatrix. They will also be able to view affiliate website traffic analytics alongside player data such as first time depositors and net gaming revenue.
Vahe Khalatyan, CEO, PartnerMatrix, said the integration provided programes with a new level of control over every element of their affiliate operations.
“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations".
Lewis Civin, CEO of DeepCI, added that the integration “undeniably solidified” PartnerMatrix’s market position. “I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape.
DeepCI, which has a sector tracking partnership with iGBAffiliate.com, monitors tens of thousands of affiliate sites daily to provide revenue-generating insights to a growing client list of affiliate programme-operating brands including Bet365, 888.com and Betway.