Bet365 will exclusively take over dedicated sports pages on Oddschecker under a new multi-year UK agreement with the affiliate giant.
Oddchecker’s chief revenue officer, Richard Gale, said the deal marked a “fantastic” end to the year. “With 18 years of partnership already achieved, we’re looking forward to our 20th Anniversary which is secured with this new agreement”.
Bet365’s chief marketing officer, Alex Sefton, added: “We place significant importance on working closely with all of our partners and look forward to growing this long-standing relationship with Oddschecker.”
Bet365 has occupied the top position on the odds comparison site’s grid since 2006 and also commands a market-leading 28% of betslip clicks. The new deal will see it take over sports pages including boxing, golf, e-sports and UFC with regular enhanced promotions around Bet365’s boost, bet-builders and freeplay 6 Horses Challenge product.
The Stoke-headquartered giant will also continue as the exclusive sponsors of Oddshecker’s flagship Racing Weekly show, where Rishi Persad, Steve Ryder and guests tackle the week's biggest talking points from the world of horse racing.
The deal also positions Bet365 to take advantage of Oddschecker’s increasing UK footprint via its recent partnership with UK newspaper The Mirror announced in September, putting sports betting content, technology and comparison products in front of the mainstream publisher’s audience.
Oddschecker recently acquired Italy's biggest sports betting affiliate, SuperScommese.it, from Catena, to take a market-leading position there.