• STRATEGY

Oddschecker launches Confido Network in sports affiliate space

By Dan Kleiner

Editor

Oddschecker has announced that it has launched Confido Network, an igaming publishing network for the sports affiliate industry.

Oddschecker founded the affiliate network in collaboration with an “elite team of digital marketing experts”. The affiliate boast that its team have a collective 35 years of SEO, backlink and affiliate experience in igaming.

Confido Network will be led by Oddschecker’s head of media network Hannah Fox and recent group hire Michelle Lennox.

The affiliate has highlighted its new venture will improve backlink strategy and deliver more effective sub-affiliate links.

Upon launch, the network will showcase nearly 1,000 deals from over 200 brands and more than 70 affiliate programmes. 

Key features of the new service include the ability of receiving a single account manager to oversee all deals, access to unified statistics platform and a monthly payment system

Richard Gale, chief revenue officer at Oddschecker, has set out Confido Network’s vision “to be the largest, most reputable, and most trusted network in the igaming industry.”

“With a mantra of exceptional customer service as standard and commitment to technology solutions that will streamline the partnership experience for partners, Confido Network will unite the best sports and casino publishers and advertisers with our extensive industry contacts, elevating the earning potential of both operators and affiliates.”

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