QiH gears for brand overhaul with two senior hires and a promotion

By Dan Kleiner


QiH has announced the appointment of two new members to its UK team as well as promoting Daryl Leagas to marketing communications director.

Leagas (pictured) has been with the affiliate and white label operator since 2015. Initially he arrived as head of creative before being promoted to design director in 2021. He took up his latest role in October and said his promotion reflected QiH’s focus on driving performance and growing revenue.

“Over the next 12 to 18 months we plan to rejuvenate our entire brand portfolio, focusing on our 12 Tau Marketing Services operator brands, our six digital adventure affiliate websites and our own QiH group identity,” said Daryl.

“We’ve invested heavily in recruiting the right talent to help us drive this forward, and we’re really happy with the quality of the candidates we’ve been able to attract into the business.”

The first of QiH’s new hires comes in Richard Morton as its brand designer last week. Morton’s most recent role came at sports betting consultancy firm Editech as lead designer. He also held various roles at Betway’s Win Technologies over a three-year period.

Morten will report into QiH’s Tom Murch who was appointed head of design in May. Murch was design manager also at Betway’s Win Technologies for three-and-a-half years before joining QiH. He also worked at Gamesys for more than eight years.

QiH’s second new hire is Sharon Joy, who joins as head of partnerships this week. Joy was most recently commercial manager at TAG Media and was previously affiliate manager at the business. Prior to TAG Media, she worked at marketing firm Kushinda, which specialises in working with igaming companies.

Jamie Walters, QiH Group CEO, said that the company are delighted to have secured “such an experienced new hire in Sharon”.

“We believe she will do a great job of helping build on our already strong partnerships, with leading operators in both the UK and the US among our clients,” Walters continued.

The QiH CEO also added that he believes a tech upgrade will play a significant role in growing its existing relationships and forging new ones. 

“We’ve recently completed an overhaul of our back end and we now want to make sure our front end is equally good, with a focus on user experience and new brand identities.”

Previous hires

Back in September QiH announced three other senior hires to the team, including Max Ciliberto as head of PPC.

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