Altenar details global expansion plans

By Robert Fletcher

Sportsbook and online gaming software provider Altenar has announced details of its global expansion strategy, with plans to launch in new European, African and South American markets.

Altenar struck up a partnership with PalmsBet to power the operator’s activities in countries around the world, with a core focus on Bulgaria.

The provider will also work with PalmsBet in Kenya, having launched in the country late last year, as well as in Peru, where the operator plans to go live in April.

As part of the deal, PalmsBet will have access to Altenar’s sports betting and virtual sports offering to expand its current range of more than 20,000 sporting events.

Altenar is licensed across a total of 13 markets, having secured approval from the Great Britain Gambling Commission and Malta Gaming Authority.

“This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics,” Altenar commercial account manager George Mavridis said.

“Having gone live in Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”

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