Affinity Interactive brings in Scrivens as new CEO

By Robert Fletcher

Omnichannel gambling business Affinity Interactive has announced the appointment of Andrei Scrivens as its new chief executive, following the retirement of Mary Beth Higgins.

Scrivens will assume the role on 1 January, with Higgins to remain with Affinity Interactive in an advisory role until June next year.

Scrivens has served as Affinity Interactive’s chief financial officer since joining the business in May 2019.

Prior to this, he was managing director of the private equity investment team at Z Capital Partners, while he also spent time as a director at middle market private equity firm and boutique investment bank Chilmark Partners.

In addition, Scrivens had a spell at Arthur Andersen LLP in its corporate finance group.

“This is an incredible opportunity to lead AI during such an exciting phase of its growth trajectory,” Scrivens said. “Since I began working with the company in 2014, I have been continuously impressed by the talent and commitment across the organisation.

“I am grateful for Mary Beth’s leadership over the past few years, and I am looking forward to building on the strong foundation we’ve put in place together.”

Affinity Interactive chairman James Zenni Jr added: “Andrei has been instrumental in establishing Affinity Interactive as the industry-leading platform it is today, and I am confident he has the vision to lead AI to even greater success.

“We are well positioned to capitalise on the growing demand for omnichannel casino and online gaming products, and Andrei’s gaming industry experience – both as an investment professional and operator – will continue to be invaluable.

“I look forward to continuing to partner together as we further enhance our best-in-class gaming offerings and products for customers and guests.”

Back to The Top