Sports Gambling Guides attracts $2m investment

By Richard Mulligan

Sports Gambling Guides (SGG), the social media sports marketing company, has received a $2m investment from iGaming venture capital firm, Astralis Capital.

Having launched in 2020, SGG specialises in social media and now represents a network of 800+ Twitter and Instagram content creators and influencers with a combined audience of 22+ million followers.

Astralis Capital, meanwhile, is a venture capital firm dedicated to identifying and investing in transformative businesses in the digital gaming space via its Astralis Fund I LP, an iGaming, Sports Betting and Digital Gaming-focused Venture fund, co-managed by Tisno Onggara and Evan Meya. The group’s focus has always been on supporting innovative management teams at compelling early-stage companies while also providing the strategic guidance and industry connectivity required to help them maximise stakeholder value.

Troy Paul, co-founder and president of Sports Gambling Guides said: “We’re delighted to have been selected for funding by Astralis Capital and many other additional investors. The decision by all of these groups to finance our business is testament to the great work we’ve done so far and the fact that we share a similar vision for growth going forward.

“Over the coming months, we intend to repay the faith investors’ have shown in us by expanding our client database and providing engaging social media content that reaches an even bigger audience. We’re looking forward to running exciting campaigns that return even greater value to our partners.”

With daily postings that receive millions of impressions in targeted markets across the US, SGG has steadily expanded its client database to include big-name sports betting brands like FanDuel, DraftKings, BetMGM, PointsBet and more, as well as leading Daily Fantasy Sports operator, PrizePicks.

Evan Meyer, managing director at Astralis Capital, said: “Since their launch in 2020, SGG has rapidly and judiciously built a significant presence in the affiliate and advertising space.  With their expanding product capability set, influencer / follower bases, we believe SGG can be a partner of choice for a wide range of advertisers to reach passionate and loyal sports and gambling enthusiasts.”

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