• M&A

SharpLink acquires FourCubed assets for $8.2m

By Robert Fletcher

US-facing sports betting affiliate business SharpLink Gaming has acquired certain assets from FourCubed Management LLC and 6t4 Company, collectively known as FourCubed, for $8.2m (£6.1m/€7.3m).

The purchase price comprises $6.5m and the issue of approximately 600,000 restricted ordinary shares of SharpLink, with an additional earn-out payment of up to 600,000 shares based on the acquired business achieving certain performance targets.

The deal includes the acquisition of FourCubed’s igaming and affiliate marketing network, focused on delivering traffic and player acquisitions, retention and conversions to operator partners around the world.

Founded in 2005, FourCubed owns and operates an international igaming affiliate network made up of more than 12,000 sub-affiliates and has delivered over 1.8 million referred players since the network’s launch in 2008.

Read the full story on iGB North America

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