• M&A

FansUnite strikes deal to acquire Chris Grove’s American Affiliate

By Robert Fletcher

Sports betting and igaming provider FansUnite Entertainment has entered into a definitive agreement to acquire the businesses and brands of American Affiliate, a business established by industry entrepreneur Chris Grove.

FansUnite will pay $58.2m (£43.5m/€51.8m) to acquire the business, which it said would help strengthen its position in the US online betting market and serve as the cornerstone of a wider US affiliate strategy.

American Affiliate is a collection of assets focused on generating new depositing customers for legal sportsbooks, online casinos, online poker site, and adjacent products in the US.

To date, American Affiliate has generated more than 150,000 new depositing customers for major US brands such as DraftKings, FanDuel, BetMGM PointsBet, Underdog Fantasy and WynnBet.

Read the full story on iGB North America.

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