• M&A

Blexr acquires NZ casino affiliate site for seven-figure sum

By Robert Fletcher

Digital marketing business and igaming affiliate Blexr has announced the acquisition of New Zealand-facing online casino affiliate website

Blexr did not disclose the specific financial details of the purchase but did confirm that the deal was worth a seven-figure sum. publishes reviews of online casinos that accept players located in New Zealand. Blexr said it plans to build on the website’s reputation and further strengthen its presence in the country’s market.

“We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets,” Blexr’s head of marketing Koen Bongers said.

“New Zealand has a high interest in slot machines – called ‘pokies' locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.

“We have big plans for this website and are excited to see how it will grow in the coming months.”

The acquisition comes after Blexr recently also expanded its management team by naming Nick Walker as its new chief operating officer and Andrew Isidoro as chief marketing officer.

Both Walker and Isidoro will join the Blexr management team and support the business with its ongoing growth and expansion plans.

Back to The Top