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  • STRATEGY

Bet365 extends partnership with Rightlander

By Dan Kleiner

Editor

Gambling operator bet365 has announced the extension of its partnership with Rightlander, the affiliate compliance solution provider.

The operator highlights that the partnership underscores its “sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance”.

Rightlander’s platform is designed to facilitate compliance with gambling regulations, which bet365 calls a fundamental aspect of its operations.

"We are excited to renew our contract with Rightlander," said a spokesperson from bet365. "Its comprehensive compliance solution has become an integral part of our affiliate program.

“The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers."

Nicole Mitton, head of customer success at Rightlander, expressed her enthusiasm about the partnership continuing.

"We're delighted to extend our relationship with bet365,” she said. “This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements."

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