Winners Inc, the owner of subsidiaries VegasWinners and The Longshot Report, said it has seen a 50% year-on-year uptick following the start of the National Football League (NFL) and college football seasons.
It said the new VegasWinners funnel is attracting thousands of impressions and visitors to the site daily and hundreds of fresh leads turning into paid subscribers daily. The compound effect of the subscription model has already started to take place, with weekly subscribers renewing.
Gross volume in the first 20 days of September was up 57.9% compared to the same period in August.
Winners Inc said that with football now live it is increasing its daily ad spend as it gets new committed leads under $10 metric. These subscribers are turning into $99 to $140 monthly recurring subscribers that have historically stayed on during football season, with the average lifetime value of $400 per paid subscriber.
Wayne Allyn Root, chief executive of Winners Inc, said: “We acquired Longshot Report because CEO Brian Foy has great digital marketing skills and has proven to be successful marketing on Facebook and Instagram. Now he is doing exactly that for VegasWinners and the results are growing numbers of registrations and revenues. This bodes well for our future success.”