SGG Media, a division of Sports Gambling Guides, has announced the appointment of Troy Paul as its new chief executive.
Paul, a co-founder of the business, will also serve as a member of the SGG Media board.
Troy Paul and Mark-Paul co-founded SGG Media in 2020. SGG Media is a social media sports marketing company, featuring over 1,300 sports content creators and influencers with over 26 million avid sports followers.
SGG delivers social media branding, advertising and customer acquisitions for the nation’s largest sports and sports gambling firms including DraftKings, FanDuel, Fanatics, Prize Picks and Fliff.
“I am delighted to have stepped into the position of CEO,” Paul said. “We have become a top sports gambling advertising company and have immediate expansion plans into advertising retail and other products to our 26 million sports fans.
“SGG offers advertising partners the most cost-effective way to reach the new younger generation of sports fans receiving their sports information solely from social media. SGG Media has created a community of sports lovers, just like us.”