Better Collective taps René Schrøder for European editor role

By Dan Kleiner


Better Collective has appointed René Schrøder as editor-in-chief for Europe.

Schrøder will oversee Better Collective's European sports media brands and will aim to enhance its position in the European markets. This is as well as delivering sports content to a broader audience through multiple media channels.

Schrøder will develop editorial guidelines and content strategies for Better Collective’s local media brands in cooperation with the local teams. He will also work on editorial roadmaps for the affiliate’s sports news sites in Europe.

Schrøder previously led sports media editorial teams at Ekstra Bladet, Viaplay, and most recently at Danish outlet

Building out exposure

VP of Europe for Better Collective Esben Skou Vinther said he was pleased with Schrøder's appointment.

“We are thrilled to announce the appointment of René Schrøder as editor in chief, Europe at Better Collective,” he said. “In order to realise our vision of becoming the leading digital sports media group we have a big task ahead of us in building out our exposure on more channels than just web.

“René’s experience in leading sports media editorial teams positions him perfectly to oversee our European sports media brands, as well as working closely together with our teams across regions in the Americas.”

The VP of Europe said that the appointment reinforces the company’s “commitment to maintaining a leading position in the European market and delivering high-quality sports content to a broader audience.”

“We look forward to witnessing the positive impact of his leadership as we continue to strengthen our European presence."

New heights

Schrøder said that he was excited to join the company in his new role. He hailed it as an “incredible opportunity to be part of an organisation with such an intriguing vision.”

“I am eager to employ my experience from leading sports media editorial teams to drive Better Collective's European sports media brands to new heights.

The new editor-in-chief for Europe added that through working closely with “the talented team at Better Collective, I am confident that together we will strengthen the group’s position in the European market and create an even more engaging and enriching sports media experience for our audience.

“I can't wait to embark on this journey and make a significant impact in the world of sports media."

Better Collective COO, Christian Kirk Rasmussen, recently revealed to iGBA why Better Collective's ambition to become the world’s leading sports media group doesn’t mean it’s leaving affiliation behind.

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