Rightlander’s Chief Strategy Officer has also joined affiliate marketing agency’s board to advise on strategic partnerships.
Wolde Gabriel will be supporting the senior leadership team led by Affiverse founder and CEO, Lee-Ann Johnstone, who said she was “thrilled” to welcome the highly experienced affiliate marketing expert as a non-executive director.
“Her extensive expertise will be instrumental in cultivating strategic partnerships that drive our agency's growth and evolution”, said Johnstone.
Wolde Gabriel, who brings two decades of digital and affiliate marketing experience to the Affiverse board, will focus on accelerating the affiliate marketing agency’s growth through developing B2B relationships with affiliates, networks and other agencies.
"I'm delighted to collaborate with Lee-Ann and her proficient team”, said Wolde Gabriel. “I've always admired their commitment to excellence in affiliate marketing."
Prior to joining affiliate and advertising compliance monitoring specialist Rightlander in May of this year, Wolde Gabriel is best known in the sector for her near 18-year tenure at Paysafe’s Income Access from 2004. There she rose to lead its affiliate management team, latterly as VP of Strategy.