Pixbet scores shirt sponsorship deal with Brazil’s Corinthians

By Robert Fletcher

Brazilian online gambling operator Pixbet has agreed a deal to become the new main shirt sponsor of Sport Club Corinthians Paulista, which plays in the country’s top flight, the Campeonato Brasileiro Série A.

The deal will run for a minimum of three years, with Pixbet branding to appear on the front of players’ jerseys.

Pixbet will work with the club on a range of promotions and offers, as well as collaborate to produce digital content and to carry out other marketing actions.

Corinthians had previously been working with prior to announcing the new deal with Pixbet.

“The partnership with Corinthians will greatly increase the brand's exposure and take Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners,” Pixbet partner Tadeu Dantas said.

Corinthians president Duilio Monteiro Alves added: “We are all very satisfied and anxious with the start of this new contract, which is in line with our management philosophy of always innovating and generating new income, both for the club and for its partners.

“There's a lot of news and good things out there. I have no doubt that fans will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch.”

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