Fubo Gaming signs Cleveland Cavaliers as first NBA partner

By Robert Fletcher

Fubo Gaming, the betting subsidiary of streaming service FuboTV, has entered into a new partnership with National Basketball association (NBA) franchise the Cleveland Cavaliers.

Under the deal, which marks Fubo Gaming’s first agreement with an NBA team, the Fubo Gaming brand will be prominently featured inside the team’s Rocket Mortgage FieldHouse home arena.

Fubo Gaming will have a presence on the Cavaliers’ television and radio game programming, as well as benefit from activation on Cavs digital and social channels and other marketing assets

In addition, Fubo Gaming will be the presenting partner of ‘Cavs Pick ‘Em’, a free-to-play live predictive gaming platform focused around the Cavaliers.

Read the full story on iGB North America.

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