Planet Sport launches new cross-sell tool

By Robert Fletcher

B2C and B2B sports media business Planet Sport has launched a new cross-sell product that allows operators to integrate video and live odds streams into the live casino environment.

Designed to deliver continued engagement between each bet, Planet Vision curates content from sources such as YouTube, Vimeo and RSS and integrates it into any live casino game presentation via dedicated screens situated behind the dealer or host.

Operators will have full control of the platform and the content displayed on the screens, with the option to create and stream their own content tailored to player preferences.

“We are delighted to be officially launching Planet Vision, a cutting-edge product that allows operators to better engage live casino players and drive cross-sell between their casino and sportsbook,” Planet Sport’s managing director of betting, Mike Grenham, said.

“We have given a few sneak peeks of Planet Vision at recent trade shows and the feedback has been incredible. Operators can instantly see the added value it provides the player and also how it can help them to unlock even greater LTVs.”

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