PokerStars takes pole position with Red Bull Racing deal

By Robert Fletcher

Flutter Entertainment-owned PokerStars has entered into a multi-year partnership with Formula One motor racing team Red Bull Racing.

Under the deal, which will begin in the 2022 F1 season, PokerStars will benefit from branding on the team’s cars and race suits.

PokerStars and Red Bull Racing will also collaborate to deliver a wide range of experiences, promotions, competitions and content to fans.

This covers PokerStars’ full offering of PokerStars Casino, PokerStars and PokerStars Sports products.

“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner,” Red Bull Racing team principal and chief executive Christian Horner said.

“In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.

Flutter International chief executive Dan Taylor added: “Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it.

“Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands.

“We’re looking forward to working with the team and sharing further developments as the 2022 season approaches.”

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