OlyBet scores regional deal with La Liga’s Real Betis

By Robert Fletcher

Olympic Entertainment Group subsidiary OlyBet has entered into a regional partnership with Spanish La Liga football club Real Betis.

Under the agreement, OlyBet will become an official partner of Real Betis across the Baltics region and work with the club on a range of marketing campaigns.

OlyBet said that its customers will also have the opportunity to engage with the club via live broadcasts, local events, social media and betting experiences.

The deal comes after OlyBet also recently brokered a number of other sport partnerships including with Italian Serie A football club ACF Fiorentina, as well as the National Basketball Association and National Hockey League in North America.

“Partnering with Olybet, the top sports betting brand in the region, provides a larger scale of digital platforms to engage fans and players and develop professional football as a great sports show,” Real Betis general business manager Ramón Alarcón said.

Real Betis finished fifth in the 2021-22 La Liga season and also won the Copa del Rey domestic knockout cup competition.

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