MGM Resorts scores partnership with MLB Players Association

By Robert Fletcher

MGM Resorts International has entered a partnership with MLB Players, the business arm of the Major League Baseball Players Association, an organisation that represents players in Major League Baseball (MLB).

As an official partner of MLB Players, MGM Resorts will be able to use players’ branding and group marketing rights across a range of print and digital promotions, advertisements and sweepstakes in the US, China and Japan

MGM Resorts will become a participating partner of MLB Players’ Players House hospitality space at each season’s MLB All-Star Game, as well as an official offseason destination of MLB Players through programs that provide benefits for staying at MGM Resorts properties.

In addition, players represented by MLB Players will have opportunities to enter individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia and advertisements.

“This new partnership strengthens our commitment to the sport of baseball in the US and around the globe,” MGM Resorts’ senior vice president of sports and sponsorships, Lance Evans, said. “We welcome the opportunity to host MLB Players at our world-class resorts and create unique player experiences for our valued MGM Rewards members.”

MLB Players managing director Evan Kaplan added: “This agreement puts Major League Baseball players in partnership with a company that is synonymous with best-in-class hotels and entertainment.

“MGM Resorts’ global presence will also help strengthen the allegiance between baseball’s international fan base and our players.”

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