GiG adds Matching Visions as latest marketing compliance partner

By Robert Fletcher

Gaming Innovation Group (GiG) has entered into a marketing compliance partnership with Matching Visions, the Malta-based affiliate network recently acquired by Acroud.

Under the deal, GiG will provide Matching Visions with access to its GiG Comply marketing compliance software.

GiG Comply enables operators and affiliate networks to scan web pages for content, links and igaming code red words.

Using rules engine-based software, GiG Comply analyses snapshots from ad campaigns and provides insights of the content that is being used by affiliates to promote operators’ brands.

This, GiG said, enables users to see if affiliates are fully aligned with their brand guidelines and responsible gaming requirements.

“It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to,” Matching Visions' chief executive Dennis Dyhr-Hansen said.

“We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen.”

GiG chief marketing officer Jonas Warrer added: “The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud.”

The deal comes after GiG last week extended a similar agreement with Malta-based Avento Group.

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