Casumo scores extension with Reading FC

By Robert Fletcher

Online gambling operator Casumo has extended its partnership with English Championship football club Reading FC.

Casumo will serve as a key club partner throughout the 2021-22 season, which kicks off tomorrow (7 August).

The operator’s branding will feature on the sleeves of Reading’s first team training kit as well as on LED advertising boards inside the team’s Select Car Leasing Stadium.

Casumo will also continue to promote the club with video content across its social media channels and run on a series of ticket and replica shirt giveaways.

The operator previously served as the club’s principal partner during the 2019-20 and 2020-21 seasons.

“We’re delighted to extend our partnership with such an important community-based club and look forward to engaging more and more with the fans,” Casumo’s sports marketing communications specialist Mark Strijbosch said. “Simply put, we’re one of them so here’s to a positive season ahead.”

Reading’s head of commercial Tim Kilpatrick added: “We’re very thankful to Casumo for their support over the past two seasons. In particular, we are proud of the special relationship they so quickly developed with our fanbase.

“Casumo have gone above and beyond what we would expect from a sponsor, so I’m delighted they have agreed to continue as an official club partner going into our future as we collectively celebrate 150 years of history.”

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