BoyleSports scores extended deal with Wolves

By Robert Fletcher

Bookmaker BoyleSports has extended its sponsorship deal with English Premier League football club Wolverhampton Wanderers.

The deal will run throughout the 2021-22 season and see BoyleSports remain as the club’s official betting partner at its Molineux home stadium.

BoyleSports will benefit from brand promotion across digital marketing on the club’s social channels, on LED screens inside Molineux during games and also in the official matchday programme.

In addition, BoyleSports will work with Wolves on a range of supporter-focused activations, competitions, experiences and special offers.

The bookmaker held a similar role in the 2020-21 season, but much of the campaign saw the club forced to play games behind closed doors due to the novel coronavirus (Covid-19) pandemic.

However, the relaxation of Covid-19 restrictions means fans can this year once again attend matches.

“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign,” Wolves’ partnerships sales manager Kieron Ansell said.

“As official partner, BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”

BoyleSports chief executive Mark Kemp added: “As an official partner, we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season.

“We both have great ambitions this season, and we wish Wolves and their fans all the best of luck for a successful campaign.”

Earlier this month, BoyleSports also agreed a new two-year partnership with Premier League club Newcastle United.

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