BetMGM extends partnership with golf’s PGA Tour

By Robert Fletcher

BetMGM has signed a three-year extension to its official marketing and content partnership with golf’s PGA Tour.

Under the renewed deal, which runs through to 2024, BetMGM will remain as an official betting operator of the PGA Tour – a designation it acquired when the partnership launched in August 2020.

BetMGM and the PGA Tour will work together to provide odds to fans via official Tour digital platforms, while BetMGM will serve as the exclusive source for odds on the leaderboard and player pages on the website and the TourCast platform.

Other aspects of the deal will see BetMGM have rights in the US to use PGA Tour marks, as well as rights to advertise within Tour media and partner platforms, plus content and video rights allowing BetMGM’s sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

Read the full story on iGB North America.

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