DraftKings renews sponsorship of Major League Eating hot dog event

By Robert Fletcher

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DraftKings will continue as a sponsor of Major League Eating’s (MLE) 2021 edition of the Nathan’s Famous Fourth of July International Hot Dog Eating Contest.

Under the agreement, DraftKings will serve as an official sponsor of the event for the second consecutive year.

Fans will be able to interact with the event through DraftKings platforms, including taking part in a free-to-play pool offering $25,000 in prizes.

In addition, customers in Colorado, New Jersey and New Hampshire will be able to place bets on the contest.

The event will take place on July 4 at Maimonides Park in Coney Island, New York.

Read the full story on iGB North America.

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