Cleopatra partners Softswiss for jackpot campaign

By Robert Fletcher

Cleopatra Group has linked up with Softswiss to run a jackpot campaign using the latter’s Jackpot Aggregator player retention solution.

The campaigns will cover all slots, as well as live and table games of Cleopatra’s six casinos, with the jackpot pools to be progressive and come in three independent jackpot levels: Major, Grand and Mega.

The arrangement marks the first time the Jackpot Aggregator will power an entire group, with players of all six casinos run by the same operator having a chance to hit the jackpot.

Cleopatra Group counts Cleopatra Casino, Paradise Casino and Bitcoincasino among its brands.

“We are excited about running jackpot campaigns in our casinos, as we always strive to improve our users’ gaming experience,” Cleopatra Group said. “We are confident that working with the Softswiss Jackpot Aggregator will bring significant results for our players and us.

“Right from the start, at the jackpot set-up phase, we received high-quality support from the partner, and the launch of these campaigns for the six casinos went very quick and smooth.”

Softswiss Jackpot Aggregator head Aliaksei Douhin added: “Running a campaign for the entire casino group is an exciting experience with a high level of responsibility, and we are delighted that it is going extremely well.

“Even though the jackpot campaign covers six brands simultaneously, the launch was speedy due to the great communication with Cleopatra Group and our managers’ efforts. We are grateful to the partners for their trust in our product.”

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