• M&A acquires Nordic affiliate for €10.5m

By Robert Fletcher

Affiliate website has completed the acquisition of Scandinavia-focused for €10.5m (£8.9m/$11.9m). said the deal would provide it with a geographic foothold in Scandinavia and support its expansion into emerging markets.

Headquartered in Norway, is an affiliate site that publishes content related to casino bonuses, welcome bonuses, free spins and other online casino offers.

All Scandinavian journalists from will join the team, while all content currently featured on will be made available on said the acquisition will help increase its Scandinavian revenue to more than €3.0m in 2022.

“Our goal is to make the most trusted online casino site and this is a giant leap towards realising this goal,” chief executive and editor Reza Shojaei (pictured) said. “We look forward to leveraging the regional expertise of to scale our platform across Scandinavia.

“With this acquisition, we have strategically expanded our geographic footprint into one of the fastest growing marketplaces across the globe. We are confident that this development will help establish a leading position in the Scandinavian market.”

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