BetGames unveils rebrand in new campaign

By Robert Fletcher

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Live dealer betting games supplier BetGames has announced a rebrand of its visual identity and communications with a new campaign.

Formerly known as BetGames.TV, the supplier’s WOW campaign focuses on efforts to scale up its offering and deliver new experiences for players around the world.

BetGames holds licences in a number of markets, including the UK, and is compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and certain South African gambling authorities.

“We embrace complexity but master simplicity - and part of our ‘WOW’ factor is how we offer an incredible, personable gaming experience that is made simple and fun; that alone is transformative in our industry,” BetGames chief executive Andreas Köberl said.

“There is simply no other company that can offer the games we do, and to such a wide range of markets for players. With our refreshed look, new marketing and sales assets and beautifully designed upcoming campaigns, we offer our partners something beyond comparison.

“The new logo, typography, communications and brand approach do more than offer broad appeal - it’s a strategy designed to impact at every turn. BetGames becomes a brand that delivers front-of-mind awareness with each promotion.”

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