Affiliation activity drives growth at DT9 Group

By Robert Fletcher

Performance marketing company DT9 Group said its strategies and innovations helped the business grow over the past year.

For the period between 2019 and 2021, the group recorded an average annual growth rate of 58% and now has a customer base of over 50 active gaming operators.

The last year saw DT9 Group create a new IT department in Malta, as well as launch its new Comparabet odds comparison portal, first in Italy and then in other markets.

In addition, the group made a number of key appointments, including Pontus Espe as chief technology officer, Nicola Testasecca as project manager for banner and affiliate websites, and Javier Waldman as country manager for Spain Latin America.

“We are proud of our achievements, not only in financial terms, but also for having implemented strategies that have allowed us to consolidate and expand our foundations,” DT9 Group chief executive Danilo Di Tota said.

“2021 was the year in which we reached new markets, such as Spain and Latam, and laid the foundations for other Geo.”

DT9 Group managing and finance director Andrea Centore added: “In the year just ended, we reached new markets, invested in the vertical growth of the company, expanded the customer base and diversified our affiliate services.

“Our mission is to develop mutually-beneficial relationships with our clients, adapting to their specificities and meeting their needs with bespoke acquisition strategies and pioneering technology.

“We are excited by the upcoming novelties, both from an affiliation and technology services perspective, and we are thrilled to face new challenges that will lead us to further business growth in 2022.”

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