Novibet secures compliance partnership with GiG

By Robert Fletcher

Gaming Innovation Group (GiG) has agreed to provide its GiG Comply automated affiliate marketing compliance and screening tool to online gambling operator Novibet.

Under the agreement, an extension of an existing partnership between GiG and Novibet, the operator will be able to use GiG Comply to scan web pages for content including links, igaming “code red” words and regulatory requirements across multiple jurisdictions.

GiG Comply works by using a rules engine to analyse snapshots from affiliates’ campaigns and providing operators with promotional content being used in their brands’ promotions.

Users can set their own criteria and checklist parameters to cover any market-specific requirements in regions around the world.

“Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet,” Novibet’s international affiliate manager George Gerakanakis said.

“We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.”

GiG chief marketing officer Jonas Warrer added: “Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”

The deal comes after Novibet this week also announced three major milestones in North America, securing market access in New Jersey and Mexico, while also submitting a licence application in Ontario.

In New Jersey, the operator secured market access through a partnership with Caesars Entertainment – which, as a land-based operator, can offer three online betting “skins”. The operator also secured market access in Mexico through a partnership with Big Bola Casinos, a major land-based operator in the country.

Finally, the operator submitted its licence application in the Canadian province of Ontario. If approved, it plans to launch in Ontario in the fourth quarter of this year.

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