Leadstar Media launches first Dutch site

By Richard Mulligan

Leadstar Media has launched a new affiliate site in preparation for the opening of the Dutch regulated market on 1 October.

The new Dutch website, MyBookmakers.nl, is already live with information about the betting market and is getting a revamp in time for the opening. The group said the new site poses a great opportunity for it to gain a big market share in the Netherlands early on.

Jacob Ljunggren, product director, Leadstar Media, said: "The Netherlands is a market we've had our eyes on for a while as our goal is to enter as many regulated markets as possible. We have been waiting for the new licensing system to go live and soon that day is upon us. Our product team has developed a new website focused around comparing licensed bookmakers and we're ready to go when we get the green light. It's a new market for us and we look to be early adopters and position ourselves as the top sportsbook affiliate site in a gambling market that I believe can become one of the biggest in Europe."

MyBookmakers.nl is Leadstar Media's first site in the Netherlands and will offer betting site comparisons, betting offers and in-depth reviews of licensed bookmakers. However, Ljunggren does not rule out the possibility of more sites in the future.

He said: "If the Duch market becomes what I believe it will be, it's not unlikely that we will launch more products in the future. As of now we don't have any news to share about additional sites, but the Netherlands is a very interesting market with great potential."

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