Intress Media secures approval in Michigan

By Robert Fletcher

Affiliate marketing group Intress Media is to launch in Michigan after securing a new licence in the US state.

The approval will enable Intress to roll out iGamingMI.com, a new site specifically targeted at the state, offering players access to information and reviews about online casinos active in Michigan.

The website will only collaborate with online casinos that have also been fully approved by the Michigan Gaming Control Board.

Michigan will mark the second state in which Intress will launch, with the group having also recently secured approval to roll out its affiliate marketing services in New Jersey.

“Responsible gaming was a key watchword when Michigan chose to license and regulate online gaming and it’s also a key driver behind what we do,” Intress co-founder Maryna Sokirko said.

“From what we see across multiple US affiliate projects, they in general seem to lack some of the advanced user-engaging techniques that we believe will help secure our position among leaders of the emerging but highly competitive US markets.

“While our short-term objective is launching projects in other regulated states, building a true, safe community of gamblers remains our ultimate goal.”

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