Playson eyes Africa with Kiron Interactive deal

By Robert Fletcher

Content supplier Playson has extended its reach across Africa after securing a distribution partnership with virtual games provider Kiron Interactive.

Under the deal, Playson’s portfolio of slot games will be resold to the continent’s regulated operators via Kiron.

Kiron has a presence in more than 30 countries across the African continent and will assist Playson to broaden the reach of its games in Africa.

“We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of player, leading to the potential of improved engagement for local operators,” Playson director Blanka Homor said.

“Partnering with Kiron is major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”

Kiron co-chief executive Steven Spartinos said: “While, traditionally, casino and slot games have not formed part of our core business, our market position, strength and innate knowledge of African territories have presented an opportunity for us to evolve our offering.

“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”

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