Enteractive strikes player retention deal with GiG

By Robert Fletcher

Personalised retention services provider Enteractive has agreed a partnership with Gaming Innovation Group (GiG).

Under the agreement, Enteractive will now work with operators using the GiG Marketplace, a resource for clients of the full-service GiG platform.

The GiG Marketplace introduces approved third-party services to GiG clients.

“Having worked closely with GiG’s partners in the past, we’re thrilled and honoured to be included in the GiG Marketplace for their platform clients,” Enteractive’s chief business officer Andrew Foster said.

“That our services are recognised by one of the main leaders in the iGaming industry is credit to all the hard work that our teams have put in to develop our unique retention services.”

GiG’s director of sales and business development Martin Collins added: “GiG has a long list of partnerships that we have with third party providers. With Enteractive, we know what a valuable resource they provide in retention and reactivation services, and we’re more than happy to recommend their services to our partners.”

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