Blueprint extends global deal with Banijay Brands

By Robert Fletcher

Blueprint Gaming has announced a new agreement with Banijay Brands, long-term partner and licence holder for Deal or no Deal branded igaming content.

The brand licensing deal ensures Blueprint can continue to develop content around the TV game show format.

The developer’s next instalment, Deal or No Deal: Banker’s Bonanza, is set for release next month.

Lauren Bradley, head of commercial at Blueprint Gaming, said: “The Deal or No Deal brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.

“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”

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