Hard Rock races ahead with Las Vegas F1 deal

By Robert Fletcher

Hard Rock International has agreed a deal to become a presenting partner of the inaugural Formula 1 Las Vegas Grand Prix in Nevada.

Under the agreement, Hard Rock will have its own grandstand structure adjacent to the Las Vegas Strip, where part of the race will take place, with capacity to hold up to 3,000 fans over the race weekend.

Hard Rock-owned The Mirage will host a series of F1 events and provide hospitality options to fans, while the operator will also work with the Las Vegas Grand Prix team to launch a made-for-Vegas educational programme with a focus on global hospitality.

Read the full story on iGB North America

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